September 28-30, 2015

Warsaw, Poland

Susana is Innovation Manager and mentor at Telefonica R&D. In recent years she has been working in strategy, the last three years mainly focused on innovation. She is part of the team that defined Telefonica R&D early stage innovation model, where Lean Startup is the cornerstone of the execution phase. In her role at Telefonica R&D she is part of the team that runs the innovation process, fosters conceptualization of new ideas to get high quality innovation proposals and mentors and assesses innovation projects.

She has co-authored the Lean Elephants white paper (, describing their experience and learnings of applying Lean Startup to innovation projects at Telefonica for more than three years. Susana lives in Madrid, Spain, and holds a MS in Telecommunication Engineering and an MBA from IE Business School.

Session: Lean elephants: How we applied Lean Startup at Telefonica.

Presentation Slides

Telefonica, is one of the largest telecommunications provider in the world with operations in Europe, North America and South America. More than 3 years and a half ago Telefonica began to apply the Lean Startup methodology to innovation projects. Lean Startup has allowed us to speed up the innovation process and do more with less, with a clear focus on market and customers. Applying Lean Startup at a large corporation is complex, but the benefits are many.

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